There are
few business environments as competitive as consumers as
consumer retailing and trade. The educated consumer is now a
reality - a demanding one - and department stores, specialty
stores, catalog retailers and general merchandisers alike
are turning to service solutions to help set them apart. The
telecommunications system, as a result, has necessarily
changed its role from business equipment to business tool.
It is no longer just a vehicle for facilitating sales, but
one that generates revenue. Along with that shifting role,
has come new opportunities to maximize the service potential
of the modern telecom system. Today's commercial, retail,
wholesale and specialty establishments must explore these
avenues to discover, and sharpen, their unique competitive
edge.
